What Is a Headless CMS?
Unlike the typical CMS, a headless CMS doesn’t come with a permanent front-end presentation layer (or a “head”, as developers like to call it). Hence the term “headless”. And why does this matter? When a CMS is coupled with a front-end website, your ability to reuse or repurpose content is limited to that site. But chances are, your business is using multiple content platforms to engage with customers. If that’s the case, using CMS content outside your website would involve a whole lot of extra work. This process is time-consuming, ladened with errors, and will even slow down your ability to react and respond across different channels, making your content strategy far less effective.
But a headless CMS doesn’t have these limitations. It can work easily with multiple channels, from email and text to social media and apps. And in the long run, it can deliver impressive efficiencies and cost savings for your business.