By: Nahida Haque /
28 April 2018
In today’s world, it’s not enough for a business to have its own website. You’ll need to consider mobile web design as a constantly-evolving aspect of your online presence. The question is, do you want your website to look good even when viewed on smaller mobile screens? If your site isn’t optimized for mobile then you may be losing out on potential customers and revenue.
Why Does Your Business Need a Mobile Web Design Company?
Get More Customer and Boost Sales
Did you know that more than 50% of all website traffic comes from mobile devices? This means there are more and more people who are viewing content on smaller screens. It makes total sense for people to shop and use mobile-friendly sites as compared to their non-optimized competitor. Moreover, the same kind of viewers won’t hesitate to make purchases as long as you make a good first impression.
Optimizing your website for mobile shows potential customers that you’re serious about your brand. It establishes a kind of trust and foster loyalty. It’s not uncommon for visitors to leave in just a few seconds after seeing an unattractive layout or a broken design them, for example. Mobile design companies ensure that your brand is credible and that your website is always presentable in order to get more traffic and in turn, earn a profit.
Search Engine Optimization
SEO or search engine optimization should always be included in website development. It’s the MVP in making sure that you appear on major search engines such as Google, Yahoo!, Bing, etc. An alone designer may not be able to provide much-needed SEO services, and if you’re going spend in website optimization then it’s best to hire an all-rounder company who specializes in many aspects of design.
You can hit two birds with one stone when you hire a mobile web design company to create a responsive site that looks good on mobile, which in turn puts it on the search engine map. You can make your online business platform attractive to search engines such as Yahoo!, Bing and Google, and this will inevitably lead to you being visible to your target audiences. A mobile-friendly site gets ranked higher by search engines because it leads to a better experience for people who are looking for a certain product or service on the web. Getting a higher rank equals more people seeing what you have to offer when they do a search on Google. More people trust links and sites that are higher up, which means you get the lion’s share of traffic and customers.
Enhance Customer Experience
Making yourself visible in search engines is just the first step. Once you have visitors knocking on your online door, what do you do? simple. You make their stay as pleasant as possible. When a visitor buys on your site or gets what they need, you can be sure that they’ll come back and even tell their friends about you.
What equals a good customer experience? speedy loading times. Images and text content that look good and can be read easily. Great layout and easy navigation. Your visitor must be able to get to where they need to go in 2 to 3 mouse clicks. What’s more, you’ll need to implement security measures to make sure all your pages load and there aren’t any freezing or crashing. Professional mobile web designers can do all of these and more when you hire to do your website.
Keep Maintenance Costs Low
Before, the idea was that you had to have 2 kinds of a business website- one that works on the desktop and the other for mobile screens. If this is the setup you still have, then most likely you’re paying for maintenance costs to keep both of them online. It’s inefficient and it costs more money in the long run.
Today, a business website should have only one version that looks and performs great on both desktop and mobile screens. Responsive sites are very fluid no matter what device you views it on. The content update is quick-you won’t have to update two versions (one for desktop, the other for mobile ) in order to accommodate display resolution.
Mobile web companies will make it so that your visitor can view your website using any device they want and it will look great no matter what. True professional web designers streamline your content while making it the best it can be, all without lag. Comprehensive A/B testing is done using multiple devices to ensure your business can be seen on your visitor’s preferred technology.
The Best Web Design Companies Go The Extra Mile
Most businesses believe that web design is a one-and-done process, but this isn’t always the case. Constant maintenance is required to ensure your website is in tip-top shape. Professional web designers make your site more attractive and optimize the overall visitor experience. Usability, navigation, and security are improved. But that’s not all the best mobile web design companies keep your business website and its content highly relevant and constantly evolving with the market. They offer to add maintenance and webmaster services for an all-in-one solution.
Good web designers can spot potential bottlenecks in website performance and know how to correct it using the least amount of resources possible. You may be surprised to find that certain pages or elements of your site are actually inaccessible to visitors, which could lead to loss of sales. Once these errors are found, the designer fixes the problem and makes it function more efficiently than before. You can then focus on working towards the primary goal and focusing on mission tasks.
The Most Cost-Effective Solution
Opting for the DIY approach in creating a business website can take too much of your time and efforts. Hiring a mobile web design company allows you to focus on your business and take care of the things matter most. It’s simply one of the best solutions as compared to making your own in-house web design team, which could take months and lots of money. You can leave the web optimization to the experts and spend your resource in service improvements and develop new products.
